Your Coaches
Jaxon Petersen
Head Coach & Founder
I built The AJAX Effect from my own transformation. After facing a health scare that forced me to confront my relationship with food, fitness, and mental health, I rebuilt myself from the ground up — and documented every step of the process.
My coaching style is direct, honest, and built on the belief that everyone is capable of changing their body. I don't deal in fads or shortcuts. I deal in consistency, accountability, and data.
Certifications
Specialties
Training Style
Progressive overload-based programming with emphasis on habit formation and nutritional consistency. I build you a custom workout plan based around Volume, Intensity, and Recovery. I meet clients where they are — beginner to advanced — and build programs around their real life, not an ideal one.
Client Wins
Mike R.
Lost 42 lbs in 6 months without giving up his social life.
Sarah K.
Gained 18 lbs of lean muscle and got her first pull-up at 38.
Dan M.
Reversed pre-diabetic markers and ran his first 5K after a complete lifestyle reset.
More Coaches Coming
As The AJAX Effect grows, additional certified coaches will be added to the team — each vetted and trained in the AJAX coaching method.